Trends in Giveaways

Trends in Giveaways

One of the most popular and effective ways to highlight promotional and branded products is to incorporate them into a giveaway. After all, who doesn’t love getting free stuff? When your brand is designing your next giveaway, consider getting on board with some of these top trends in giveaway items.

Eco-Friendly Products

Everyone is looking for innovative ways to “green up” their lives, and giveaways that embrace that trend are more popular and effective than ever. Not only can sustainable giveaway products improve your brand’s reputation for being environmentally conscious, but they also are often designed with a longer (or more reusable) life in mind, which in turn provides an extended lifespan to make brand impressions. Sustainable giveaway prizes might include any number of branded products, such as:

  • Reusable water bottles
  • Outerwear made from recycled materials
  • Biodegradable straws
  • Eco-friendly golf balls
  • Refillable pens

Travel Products

As people get back into the swing of travel, giveaways can get in on the fun. Branded products that serve a specific travel-related need fulfill all the key criteria of great promotional products: they’re useful, they address an existing need, and they provide excellent brand exposure. These items can range from small, easy prizes to bigger items or even travel “bundles” for bigger events. Giveaways can feature products meant for outdoor excursions, air travel, and more:

  • Camping blankets
  • Airplane cushions/neck pillows
  • Headphone/earbud cases
  • Passport/ID cases
  • Sleep masks
  • Backpacks
  • Packable Apparel

Self-Care Products

It’s been a stressful few years for most of us. At the same time, there has also been a renewed push for more work-life balance, more mental health awareness, and more willingness to take care of ourselves. Perhaps it’s not surprising, then, that one of the most popular categories for giveaways is items designed to help people get a little relaxation and self-care:

  • Deluxe journals
  • Candles
  • Spa sets
  • Sleep masks
  • Yoga mats
  • Cozy sweatshirts

Hybrid Work Products

One of the biggest shifts in the workplace over the last few years has been the move to remote and hybrid work. No longer does it seem like a temporary situation – hybrid work is increasingly popular, and it’s here to stay. Thanks to this change, products that can support a successful hybrid work setup can be a great choice for giveaways. They’re useful, and they’re often used in ways that keep your branding front and center for hours on end:

  • Laptop, tablet, or phone cases
  • Wireless charging devices or stations
  • Headphones/earbuds
  • Journal and Pen Set
  • Blankets or cozy home goods

Priority Promotions has the resources and expertise you need to upgrade your marketing strategy with creative giveaways. We can work with you to source and produce on-trend branded products, custom swag boxes, develop giveaways tied to your marketing campaigns and goals, create streamlined ordering systems, and manage the storage and shipping process. Talk to your Priority team today to learn more.


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