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General

I Write in Cursive

BACK WHEN KEVIN ABERGEL was working at MGI on the JETvarnish 3D press, the manufacturer was going to market with its first digital embellishment press. …

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General

As Privacy Policies Tighten, What’s Next For Marketing?

In many ways, developing an effective marketing strategy is a balancing act between collecting useful and detailed information and respecting customers’ privacy. With the advent …

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General

Following The Heard

Any discussions surrounding the intricacies of marketing eventually fall around the theory that to truly be a leader, you must have the courage and creativity …

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General

Affectionate Segmentation

Building Community With Personalization Matthew Vernhout believes a brand must exercise a sense of balance when building and sustaining a relationship with its community. One …

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Branded Apparel

Trends In Branded Apparel

Branded apparel is a tried, tested, and trusted part of the marketing world. When it comes to branded products, apparel checks off all the right …

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General

Accomplish Marketing Goals with Physical Branding

Studies have shown that repeated exposure creates better brand recall. Physical branding linked to useful and attractive promotional products is a way to create multiple …

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