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Full Force – What Influences B2B Purchasing Decisions?

B2B MARKETERS ARE FINALLY REALIZING THAT THEIR BUYERS—WHILE B2B—ARE JUST AS INFLUENCED BY MARKETING AND ADVERTISING THAT ISN’T BORING.” — ELTON MAYFIELD, FOUNDING PARTNER, ER …

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Branded Apparel

T-Shirt Styles for Your Next Promotion or Event

Choosing a T-shirt style for your next promotional apparel line is just as important as creating the logo, design, and other elements. While a tee …

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General

I Write in Cursive

BACK WHEN KEVIN ABERGEL was working at MGI on the JETvarnish 3D press, the manufacturer was going to market with its first digital embellishment press. …

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General

As Privacy Policies Tighten, What’s Next For Marketing?

In many ways, developing an effective marketing strategy is a balancing act between collecting useful and detailed information and respecting customers’ privacy. With the advent …

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General

Following The Heard

Any discussions surrounding the intricacies of marketing eventually fall around the theory that to truly be a leader, you must have the courage and creativity …

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General

Affectionate Segmentation

Building Community With Personalization Matthew Vernhout believes a brand must exercise a sense of balance when building and sustaining a relationship with its community. One …

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